Certified by the International Hip Dysplasia Institute, our patented SWADDLE UP™ is a breakthrough swaddling solution to help your baby settle and establish a peaceful sleep routine, FROM DAY ONE™.
Unlike traditional swaddles which keep a baby's arms by their side or across their chest, the natural ARMS UP™ design of SWADDLE UP™, allows your baby to safely bring their hands to their mouth for true SELF-SOOTHING™ which means more sleep for the whole family.
Oh and did we mention that vs a traditional swaddle wrap it’s a whole lot faster and simpler to use, especially at 3am?
- Swaddling helps to prevent the startle reflex. But forcing baby’s arms to their sides or over their chest prevents two natural behaviors that frustrate the baby & they fight to get their hands free.
- Over 90% of babies sleep with their ARMS UP around their head when placed on their back to sleep. This is simply a baby’s natural and preferred way to sleep, just like in the womb!
- All babies are born with the need to SELF-SOOTHE by touching their face and sucking on their hands as they did in the womb. This medically proven behavior is how a baby calms and falls asleep on their own. Traditional swaddling prevents this.
- The patented wings on the Swaddle UP allow the baby to both sleep with their arms in their preferred ARMS UP position and gives enough movement so they can SELF-SOOTHE, all while calming down the startle reflex.
- The snug fit from our 4-way stretch fabric creates a familiar and secure feeling just like in the womb to calm the Moro (startle) reflex. Does not contain flame retardants or any harmful chemicals. 1.0 TOG is perfect for any season!