Sony FW-98BZ50L 98-Inch 4K HDR LED TV 120 Hz Refresh rates FW-98BZ50L Black

Supreme picture quality and brightness in our largest screen size

It’s BRAVIA at its brightest and biggest. Designed to perform flawlessly in demanding professional environments, super-size 98” BRAVIA BZ50L boasts cutting-edge technology and installation-friendly features. With 780 nit brightness, cinematic colour, contrast and a huge viewing angle plus doubled memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way Spectacular 780 nit brightness, and more

Brighter is better. In busy retail showrooms or corporate lobbies, 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits. High refresh rate

98” BRAVIA sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness, clarity and realism. Richer, more lifelife colour

XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.

• Experience absolute picture quality with Sony’s flagship professional 4K display with Sony XR processing.
• High refresh rate
• Richer, more lifelife color