OXO 11234300 GG POP 2.0 Mini Square 0.2L Clear 8X8X8cm

OXO was founded by Sam Farber, an entrepreneur in the housewares industry, and his son, John Farber. Sam Farber chose the name "OXO" as an ambigram that renders the three letters in "OXO" the same regardless of their orientation, either horizontal or vertically. Noticing that his wife, Betsy, who suffered from mild arthritis in her hands, was having difficulty gripping ordinary kitchen tools, he saw an opportunity to create more comfortable cooking tools that would benefit users. The first group of 15 OXO Good Grips kitchen tools were introduced to the U.S. market at the Gourmet Products Show in San Francisco, in 1990. Sam Farber sold OXO to General Housewares Corporation in 1992. General Housewares Corporation was acquired by World Kitchen LLC. in 2000. In June 2004, Helen of Troy Limited bought OXO housewares for $273.2 million. One of the most important moments in the history of industrial design occurred in 1990, when the kitchen brand OXO defied the traditional, knuckle-bleeding tools of culinary tradition, and released its Good Grips line. To this day, these tools are the best articulation of the potential of inclusive design: Developed for people with arthritis, Good Grips had thick rubbery handles that were also better tools for everyone to use. ADVERTISEMENT - The Swivel Peeler was the collection’s flagship product. Created by Smart Design, in conjunction with OXO International’s launch in 1990, it raised the bar for accessible consumer products, and changed the way kitchen tools were designed forever. It was inducted into MoMA’s permanent collection in 1994. And nearly three decades after its release. How many consumer products are truly that lasting? It’s why the peeler won our inaugural Timeless Design award as part of Innovation by Design 2018. Over the years, abridged versions of the peeler’s origin story have been shared in design museums and even business schools. But talking to Smart’s founder, Davin Stowell, I had no clue how rich the history was, including cameos from Monsanto, samurai sword makers, and retail magicians from another era. What follows is his lightly edited story–an insider’s account of the world’s most famous vegetable peeler. –Mark Wilson, senior writer, Fast Company

• This container is great for stacking and can be used with other various sizes of container to keep your home tidy
• Your food will be kept fresh and dry with the push of a button in this container
• These are shaped for easy pouring so that you don’t have extra mess in your kitchen and can rely on this container for the best food storage
• You’ll be effortlessly organised with this container that’s made for flexible stacking as it’s sleek and space efficient
• Push once to engage the airtight seal and push again to open it, with this handily serving as a handle for the lid too