"With a lightening powder stronger than ever! Now formulated with a higher concentration of active ingredients, the lightening powder delivers up to 9 levels to lift.
Infused with Hair Bond Technology to significantly reduces hair damage and deliver clear blonde results
Claim communication on packaging to increase appeal on shelf and drive purchase decision, especially in shops and WHS
Endless creative possibilities with intermixability of Special blonde and Pastel Shades
Infused with Hair Bond Technology For lifting and toning in one step
Up to 4 lift levels with perfect white blending
Suitable for natural bases 6.0 Dark Blonde and lighter, with more than 30% white hair"
- Infused with Hair Bond Technology to significantly reduces hair damage and deliver clear blonde results
- Infused with Hair Bond Technology For lifting and toning in one step