Giovanni Straight Fast Straightening Elixir is the ultimate hair-straightening formula that provides superior smoothing and soothing benefits. Enhanced with natural botanicals, it protects hair while creating a silky shine. This salon-quality elixir is vegan and cruelty-free, free from parabens and other harmful ingredients, and comes in recyclable packaging. Family-owned and operated since 1979.
- Restructuring and moisturizing capacity deeply penetrates into hair to repair and revitalize hair especially during blow drying or ironing
- Lightweight fluid with high restoring and fixative value effective in maintaining the hair style both on natural or damaged hair
- Improves manageability by smoothens hair and controls frizz