At Johnson’s we never stop raising the bar when it comes to what’s best for your baby, we’ve conducted 90% of all-industry-led research focused on understanding healthy baby skin. That’s why we listened to parents from around the world and reformulated our products, inside and out, to set a new standard for gentle. All in all, we listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. Johnson’s products are naturally derived, free from parabens, sulfates, dyes, and phthalates, pH balanced, and hypoallergenic. The results reflect our fundamental mission: creating a world where every baby thrives. Our newly-reformulated baby products don’t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby’s bond with their parents. We’re committed to delivering the best for babies.
- Long lasting 24 hour moisturization
- Slows down moisture loss and locks in moisture
- Creates a protective barrier to keep moisture in and dryness out
- Clinically proven mildness formula is designed to be gentle for newborn skin
- Nourish a baby's tender skin from the drying effects of the environment